Key Selling Points : The author is very well known, his lifetime was a strong influence on the personal development industry worldwide, he was mentor to Anthony Robbins. Title is generic on success and would be easy to sell based on the author’s fame. Book covers the essence of business and success.
The Keys to Success is an easy to read motivational book that will change your life. Follow the simple key steps to success as outlined by one of the world’s greatest personal growth coach ever : 1 Develop your mind. 2 Become aware of the power of words. 3 Learn to cope through difficult times. 4 Become a success in business. 5 How to set goals. 6 The art of selling and persuasion. 7 How to manage your time more effectively.